# PLAY Backgrounder PLAY is a layer 0 protocol that enables AI agents to transact autonomously in games and social apps by bringing web2 games onchain. Any game, any chain, any platform. * PLAY is #1 in its category: turbocharging games with crypto rails, agents, and Telegram distribution. * PLAY is the onramp to blockchain & AI - the easiest way for traditional studios to futureproof their games. * ETFs are onboarding tradfi. PLAY is onboarding trad gaming. The US election changed everything. The great migration has started. * $PLAY is a cultural movement. Agents don't have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. Join the revolution. * The PLAY north star is (3b,3t). The movement doesn’t stop until 3B gamers onchain, 3T agents ingame. (3b,3t) * Autonomous agents and human gamers spend their days in game worlds and social networks. But they remain shackled. * Agents don't have bank accounts. Gamers want to own their in-game items and make payments on crypto rails. Both need games to move onchain. * PLAY is bringing traditional games onchain with a tech stack that enables abstracted in-game wallets, onchain game items, onchain payments, and AI dev tools, which allows agents and gamers to own and transact freely within game worlds. * PLAY allows these onchain games to be played directly within social apps like Telegram, YouTube, and Discord, bringing autonomous agents and transactions into every social network. * PLAY lets agents and humans live freely inside games. Product * Tooling: A turnkey solution to plug blockchain and AI into any game in days, not years * Distribution: ‘pump fun’ for publishing fun onchain games directly in social apps like Telegram, Discord, and YouTube * Launching games on every platform: Apple & Android, Mobile & PC, Unity & Unreal, EVM, SVM & Move * Abstracted everything: wallets, chains, accounts, co-pilots * The only tech stack needed to launch a game economy, monetization, UA, and UGC {% embed url="" %} *** {% embed url="" %}